My not-so-secret goal of organizing the cash mob was it would also inspire others to do the same. So if you’re keen on organizing a cash mob for a beloved local store owner you know, here are some things to keep in mind:
1. Make sure a cash mob is something they’d be comfortable with.
I didn’t know if Avi would hate or love it, or if there were cultural mores I should be aware of. The last thing I wanted to do was embarrass him or make him mad. So I made sure to get the go ahead from his wife first before doing anything.
2. Start outreach at least one month out…
The success of this event depended entirely on people showing up. Since it was summer and people have lots of plans, I wanted to make sure people could pencil the date in. The very first thing I did was create a Facebook page where I could post updates and reminders.
3…and be comprehensive.
Via the Facebook page, I invited everyone I’d ever known in Levittown and asked (read: begged) friends and family to share it with their networks. The invite list instantly tripled.
I then reached out to the local paper, The Levittown Tribune, to place a mysterious ad and also contacted someone at the Levittown Historical Society I knew to send an email to various groups and associations around town.
Avi also helped with getting the word out. Under the guise of me wanting to interview his elderly customers for a book about Levittown, he unwittingly got me their phone numbers. Two weeks prior, I sent them a flyer via snail mail. I also had a friend deliver that same flyer to the houses immediately surrounding the store.